Measles: What Can Health Centers Do?
SOURCE: HRSA
Clinicians Corner: Measles
The current measles outbreak in the U.S. is a reminder of the critical role health centers play in protecting the most vulnerable patients from vaccine-preventable diseases. Measles is spreading in communities where a large number of people have not been vaccinated, despite scientific data documenting that the measles, mumps, and rubella (MMR) vaccine is safe and effective.
What can health centers do?
Take every opportunity to educate both parents and patients. Research shows the strongest predictor of whether a patient gets vaccinated is a recommendation from their health care professional.
The American Academy of Pediatrics (AAP) provides strategies to improve immunization rates in infants and children. AAP reminds providers that it is important to give your strong recommendation for immunization. AAP also provides resources for office strategies to increase vaccination rates, such as standing orders, pre-visit planning, Electronic Health Record prompts, and immunization reports.
CDC has tips on talking to parents who express concerns about vaccinations. Among them, consider sharing a mix of science and anecdotes. In addition, it’s important to listen and respond to parents’ questions—your openness to hearing their concerns plays a major role in building trust about your recommendation.
Don’t forget adults! According to CDC’s Adult Vaccine Resources, most adults are not aware they need vaccines and it is critical that health care professionals routinely assess vaccinations status. Parents’ acceptance of their vaccines may translate to their acceptance for their children.
Epidemiologists say 93-95% of the population must be vaccinated against measles to preserve herd immunity. By increasing vaccination rates, health centers can have a great impact on protecting our communities.
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